Sales Agent (New Home Sales)

Choice Builders - Cedar City, Utah

About Choice Builders

Choice Builders is a veteran-owned, award-winning custom and semi-custom home builder based in Cedar City. We are known for craftsmanship, clear communication, and a values-driven process. Our mission is simple: build homes the right way and deliver a building experience rooted in honesty, integrity, service, results, and personal growth. 

As we launch a new residential community, we are adding a Sales Agent to represent the development, follow a structured sales process, and guide buyers from first meeting through closing.

About the Role

This role is centered around Shurtz Canyon, a new 126-home active adult community in Cedar City with a defined product, amenities, and buyer profile.

You will be responsible for representing the community on-site, executing a structured sales process, and converting qualified prospects into signed purchase agreements.

This is not a transactional role. You will remain engaged with the buyer after contract, maintaining communication, managing expectations, and seeing the process through to closing.

This is a hands-on, relationship-driven role. It is ideal for someone who is steady, professional, and confident, with strong ownership of both the sales process and the client experience.

What You'll Do

Daily responsibilities include:

• Represent the community on-site with professionalism and consistency
• Manage incoming buyer traffic generated through company marketing efforts
• Initiate conversations, qualify prospects, and move opportunities forward
• Follow a defined, step-by-step sales process from first meeting to contract
• Convert qualified prospects into signed purchase agreements
• Provide clear guidance so buyers can make informed decisions
• Maintain consistent communication with buyers throughout the construction process
• Manage expectations and address questions during the build
• Execute timely and persistent follow-up with all prospects
• Develop and maintain relationships with local realtors and buyer's agents as an additional source of qualified opportunities
• Maintain a consistent and reliable on-site presence during scheduled hours
• Coordinate with internal team members to ensure a clean transition into construction
• Ensure all contracts, selections, and expectations are clearly documented
• Plan and host community events to attract and nurture prospects

What We're Looking For

Required qualifications:

• Active Utah Real Estate License
• Willingness to transfer brokerage affiliation to Choice Builders' brokerage
• Strong communication skills, both verbal and written
• Professional presence and ability to build trust quickly
• Ability to operate independently on-site with strong accountability and follow-through
• Organized and consistent with follow-up and process execution
• Consistent and disciplined use of CRM for all client activity and follow-up

Preferred

• Experience in new home sales or residential real estate
• Experience working with active adult buyers
• Familiarity with structured, process-driven sales environments
• Basic understanding of construction or homebuilding
• Proven ability to build trust, guide client decisions, and close effectively

Why This Role Matters

Shurtz Canyon represents a significant step forward for Choice Builders as we expand into a community-based offering alongside our custom work.

This role directly impacts sales performance, buyer experience, and the successful delivery of each home from contract through closing.

Consistent execution, clear communication, and disciplined follow-up are critical to success.

Location Matters

This is a fully on-site role in Cedar City. Daily presence at the community is required to effectively manage buyer traffic and represent the development.

Candidates who are committed to the area and comfortable working in a structured, on-site sales environment tend to perform best and stay long-term.

Compensation

• Commission-based role structured to reward performance
• Limited transition support may be provided during onboarding to assist with initial pipeline development. This support is time-bound and will conclude based on duration and/or production thresholds

Schedule

• Full-time, on-site
• Evenings and weekends are required based on client demand and scheduled coverage

Benefits

• Company-funded marketing and lead generation
• Established product, brand, and sales process
• Support from internal team and leadership
• This role operates under a real estate brokerage structure. Traditional employee benefits do not apply

Equal Opportunity & Fair Housing

Choice Builders is an equal opportunity employer and complies with all applicable fair housing laws. We are committed to providing equal opportunity in employment and housing without discrimination based on race, color, religion, sex, national origin, disability, familial status, or any other protected status.